Blog

Here, you will find a selection of blogs on the topics of B2B Sales, Lead Generation, Sales, and the Software and Information Technology industries.

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B2B Sales Outsourcing
Lead Generation
Sales Consultancy
Technology Industry
5 Minute Read
Inhouse vs outsourced sales team

In-House vs Outsourced Sales Teams: Which Delivers Faster ROI for Founders?

If you’re a founder or commercial leader one of the biggest decisions you can make is how to build y...
Sales team calling UK and German prospects

The Difference when Cold Calling in the UK vs Germany 

While the UK and Germany are two of Europe’s most lucrative markets, the bridge between them is ofte...
Business in Germany

Market Entry to Germany: Expert Advice for the Tech Industry

By population, Germany is the largest country in the EU with over 84 million citizens. It’s also one...
Sales Team in the nordics

Everything You Need to Know Before Expanding into the Nordics

The Nordic region has a growing population of 28.3 million people – an increase of 150,000 sin...
channel sales strategies

Distribution Strategy: 6 Strategies to Master Channel Partner Management

Partner ecosystems are complex things. Technology shifts, the evolution of buyer behaviour, and the ...
sales team using dedicated BDRs

Dedicated BDR vs Pay-Per-Lead Sales Models: Which is Best? 

If you’re a B2B business considering the benefits of BDR vs pay-per-lead models, you’re certainly no...
Incentivise Distributor Partners

How to Incentivise Sales Teams and Distributor Partners Effectively

If your distributor network is facing stagnation and disengaged reps or distributors are prioritisin...
Telephone sales for lead generation

Why the Telephone is the Strongest Channel for Direct Lead Generation

For years, automated emails and AI-driven outreach have promised to revolutionise lead generation. V...
Improve sales at Christmas

How to Overcome Lead Generation Challenges During Christmas!

The holiday season can be a challenging time for Sales Development Representatives (SDRs). Prospects...
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Inhouse vs outsourced sales team

In-House vs Outsourced Sales Teams: Which Delivers Faster ROI for Founders?

If you’re a founder or commercial leader one of the biggest decisions you can make is how to build y...
Business in Germany

Market Entry to Germany: Expert Advice for the Tech Industry

By population, Germany is the largest country in the EU with over 84 million citizens. It’s also one...
Sales Team in the nordics

Everything You Need to Know Before Expanding into the Nordics

The Nordic region has a growing population of 28.3 million people – an increase of 150,000 sin...
channel sales strategies

Distribution Strategy: 6 Strategies to Master Channel Partner Management

Partner ecosystems are complex things. Technology shifts, the evolution of buyer behaviour, and the ...
Incentivise Distributor Partners

How to Incentivise Sales Teams and Distributor Partners Effectively

If your distributor network is facing stagnation and disengaged reps or distributors are prioritisin...
global expansion strategies

Global Expansion Sales Strategies That Work

According to recent data from Santander, 28% of British domestic businesses are considering expandin...
Sales Outsourcing in Europe

Sales Outsourcing in Europe: How to Build a High-Performing Sales Team

If your business has aspirations of entering or expanding your operations in Europe, sales outsourci...
Sales outsourcing in the UK

Sales Outsourcing in the UK: What is Unique to the UK market?

The UK is one of Europe’s most attractive markets for international business expansion, offeri...
Modern tech stack for 2025

How to Build a Modern Sales Tech Stack for 2025

A modern sales technology stack is the backbone of any sales team and with the global sales tech mar...
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sales team using dedicated BDRs

Dedicated BDR vs Pay-Per-Lead Sales Models: Which is Best? 

If you’re a B2B business considering the benefits of BDR vs pay-per-lead models, you’re certainly no...
Telephone sales for lead generation

Why the Telephone is the Strongest Channel for Direct Lead Generation

For years, automated emails and AI-driven outreach have promised to revolutionise lead generation. V...
Improve sales at Christmas

How to Overcome Lead Generation Challenges During Christmas!

The holiday season can be a challenging time for Sales Development Representatives (SDRs). Prospects...
Sales teams converting leads

Why You’re Getting Leads but Not Converting Deals

The age old marketing vs sales conundrum: you’ve put time and budget into marketing and lead generat...
Enterprise lead generation strategies

Enterprise Lead Generation Strategies That Drive ROI

If you want to generate enterprise leads, it’s key to understand that approaches that typically work...
Enterprise lead generation

How A/B Testing Can Help Enterprises Improve Lead Generation 

Enterprise lead generation operates at a different scale and complexity than campaigns for smaller b...
The future of lead generation

What is the Future of Global B2B Lead Generation?

B2B lead generation is in flux. The days of indiscriminate cold outreach and “spray and pray&#...
Start Up Lead Generation

Lead Generation for Startups: Quality vs. Quantity of Meetings Booked?

If you’re a startup looking to grow your pipeline and generate early revenue, lead generation should...
Global vs Local Lead Generation

Global vs Local Lead Generation Agencies for European Campaigns

If your business is looking to scale up and expand across Europe, you’re probably considering the be...
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Sales teams converting leads

Why You’re Getting Leads but Not Converting Deals

The age old marketing vs sales conundrum: you’ve put time and budget into marketing and lead generat...
Canadian business

Why Canadian B2B Founders Should Look to the UK to Scale

The business relationship between Canada and its largest trading partner, the US, has become straine...
sales in europe

Selling into Europe: Why Local Sales People Are Your Competitive Edge in B2B Expansion

When expanding your B2B business into Europe’s complex landscape of 44 countries and 24 offici...

How to Be Strategic with Sales During the European Summer Holidays

There’s little point doing sales in Europe during the summer holidays because everything shuts down,...
wholesaler channel sales

What is Channel Sales? How to Drive Partner Sales

Selling directly to your customers is a straightforward, traditional way to drive revenue. But it’s ...
Fractional chief revenue officer responsibilities

What is a Fractional Chief Revenue Officer (CRO)?

In this article we’re going to look at what a Fractional Chief Revenue Officer (CRO) is, including h...
Sales outsourcing in the UK

Sales Outsourcing in the UK: What is Unique to the UK market?

The UK is one of Europe’s most attractive markets for international business expansion, offeri...
New market expansion

The Difference Channel Managers Make in a New Market

Running a successful channel strategy in new markets is particularly difficult because you’re ...
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italy tech sales

How to Expand Your Tech Business into Italy

Ciao and welcome to our latest insights on B2B technology territory expansion. In this article, we’l...
Sales team calling UK and German prospects

The Difference when Cold Calling in the UK vs Germany 

While the UK and Germany are two of Europe’s most lucrative markets, the bridge between them is ofte...
Improve sales at Christmas

How to Overcome Lead Generation Challenges During Christmas!

The holiday season can be a challenging time for Sales Development Representatives (SDRs). Prospects...
SDR hire

The Cost of a Bad Hire: Why Getting SDR Recruitment Right Matters

Choosing the right Sales Development Representative (SDR) is a crucial step when building a high-per...
Outsourced sales in France

3 Unique Challenges of Selling B2B Direct in France

Thinking about selling B2B direct in France? As one of the largest European markets, it holds a lot ...
Sales outsourcing in Germany

Three Unique Challenges of Selling B2B Direct in Germany

No one ever said B2B selling was easy and doing it direct in Germany comes with its own challenges. ...
Fractional chief revenue officer responsibilities

What is a Fractional Chief Revenue Officer (CRO)?

In this article we’re going to look at what a Fractional Chief Revenue Officer (CRO) is, including h...
Start Up Lead Generation

Lead Generation for Startups: Quality vs. Quantity of Meetings Booked?

If you’re a startup looking to grow your pipeline and generate early revenue, lead generation should...
New Market Sales Outsourcing

3 Reasons B2B Companies Should Consider Outsourcing Their Sales Team When Expanding into a New Territory

Entering a new market or country offers opportunities and challenges for any B2B company. One of the...
Outsourcing Account Executives

Top 4 Benefits of Outsourcing Account Executives & Channel Sales

It’s an uncertain economic world right now and knowing the best routes to market, locations etc. is ...
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