Quark partner with Excelerate360 to expand in the USA & EMEA
E360 Lead Generation Service (20 Days p/m)
Client
Quark Software was established in 1981 and is best known for QuarkXPress for its powerful page layout and digital publishing. Quark helps customers infuse creativity, automation and intelligence into every stage of content design, publishing and analysis. This ensures their clients produce high-quality content, increase productivity, reduce costs and meet corporate and regulatory compliance.
Target Market: US & EMEA
● Industry Agnostic
● 250m+ turnover
● Decision makers C-level, VP level and Director level
● Head of Compliance, Head of Operations, Head of policy, CEO & CTO
Situation
Quark’s current business model has primarily relied on referral or inbound business enquires. With ambitions to scale and grow, Quark needed to transition to outbound sales, and alter its strategy to meet and acquire customers directly.
Their initial objectives were to expand their business into the US and EMEA regions and share their new automation and intelligence system in the enterprise space. With limited outbound sales experience, Quark looked for a partner that could support their expansion into their new target addressable market.
E360 Deliverable: Lead Generation Service, US & EMEA
Throughout the project we have delivered:
● Dedicated Sales Development Representative (SDR)
● Activity recorded within the client CRM environment
● Prospect research and data collection
● Marketing content localisation
● Omnichannel outreach, including email, telephone, LinkedIn
● High-level proposition explanation to C-Suite
● Market feedback and penetration
Outcome:
Based on the initial requirements provided by Quark, Excelerate360 delivered our multi-channel Lead Generation service, where we created a sales playbook, built a targeted data set, developed scripts and templates, engaged prospects and delivered sales qualified leads (SQLs).
