Inspired Human grows their brand with E360 Lead Generation support
E360 Lead Generation (10 Days p/m)
Client
Inspired Human offers keynote sessions, diversity, inclusion and leadership training, workshops, and consultancy services. They help businesses boost employee engagement, productivity, and innovation through inclusion and diversity.
Quote
“What impressed me the most was the team’s effort to really understand our values and the ability to connect with the right people. It was not just a tactical collaboration, it was a real partnership.”
Situation
Founded by Perrine Farque, Inspired Human typically acquire clients via referral, recommendations, and networking. In order for the business to grow, Perrine needed to scale up her outbound sales activity, with the objective to win new clients.
Without an existing internal business development team, she considered sales outsourcing to scale up outreach activity and build a pipeline. She required a UK-based English-speaking business development representative to help engage with new potential clients in the UK market, and expand her B2B sales outreach.
Excelerate360’s objective was to provide a dedicated business development executive, who is responsible to deliver top-of-funnel activity, securing sales qualified leads and new business opportunities for Perrine.
E360 Deliverable: Lead Generation, UK
Throughout the project we have delivered:
- Dedicated Sales Development Representative
- Activity delivery within our CRM environment
- Prospect research and data collection
- Marketing content localisation
- Omnichannel outreach, including email, telephone, LinkedIn
- Outbound lead qualification
- High-level proposition explanation to C-Suite prospects
- Proposal creation and delivery
- Market feedback and penetration
Hear from Perrine Farque on her experience with Excelerate360:
Outcome:
Due to our partnership, and as a result of the pipeline created by Excelerate360, Perrine has now hired a D&I Specialist who is responsible for converting the existing pipeline into new business revenue.
