Bamboo Rose begins its EMEA new market expansion
E360 Business Development Executive EMEA (20 Days p/m)
Client
Bamboo Rose provides product innovation and a multi-enterprise supply chain platform that connects the community to discover, develop, and deliver products at digital speed.
They connect retailers, manufacturers, suppliers, and all community members to optimise the product and supply chain process, reduce risk, and add new and innovative products. The company is made up of experts with decades of experience at some of the largest global corporations.
Target Market: EMEA
● Retailers, manufacturers & suppliers
● +£500 million turnover
● Large enterprises
● Supply chain manager, Project manager, Supply chain officer, Supply chain project manager, IT manager, Logistics officer
Situation
Based in the US and with an established client base, Bamboo Rose’s next objective for growth was to expand into EMEA. Bamboo Rose required a resource and local partner with extensive experience and knowledge in setting up and managing sales teams in the EMEA market.
Our main objective was to support Bamboo Rose with an initial new market entry. We were also tasked with the responsibility of identifying and engaging key organisations within Bamboo Rose’s target addressable market.
E360 Deliverable: Business Development Executive, EMEA
Throughout the project we have delivered:
● Dedicated Sales Development Representative (SDR)
● Activity recorded within the client CRM environment
● Prospect research and data collection
● Marketing content localisation
● Omnichannel outreach, including email, telephone, LinkedIn
● High-level proposition explanation to C-Suite
● Market feedback and penetration
Outcome:
Based on the initial requirements provided by Bamboo Rose, Excelerate360 delivered our multi-channel Lead Generation service, where we created a sales playbook, built a targeted data set, developed scripts and templates, engaged prospects and delivered sales qualified leads (SQLs).
