PJC achieve a 33% SQL to Opportunity Conversion rate
Client
Our client offers Artificial Intelligence software dedicated to video analysis, which enhances video surveillance systems by introducing features such as face detection, human body motion detection, and anxiety detection.
Meetings secured with:
Ferrari, Coca Cola, H&M, Gucci, Sky, Prada, Huawei and Vodafone
Situation
Based in Rome (Italy), with several great success stories from their previous AI solutions in the medical field, our client was interested in receiving additional b2b lead generation outreach support and management.
Although PJC is based in Italy, they decided to partner with E360 as they believed in our approach to lead generation, seeing the benefits of outsourcing compared to building a local team in-house.
We provided PJC with a native-speaking Italian SDR, who was managed by our team in the UK. This allowed PJC to maintain the focus on solution development and day-to-day operational responsibilities while trusting E360 with lead generation and market development.
E360 Deliverable: E360 Lead Generation, Italy
Throughout our engagement we have delivered:
● Dedicated Business Development Representative
● Go-to-market strategy and new market penetration
● Prospect research and data collection
● Omnichannel outreach, including email, telephone, LinkedIn
● Proposition development and market feedback
● Online product demonstrations
● Marketing collateral creation
● Webinar attendance support
● LinkedIn content plan
Outcome:
Excelerate360 supported the execution of PJC’s new business go-to-market & sales strategy. Our goal was to generate new business engagements and secure meetings for PJC for their new AI security solution (AIVA) within the Italian market.
We achieved great success with our new business activities, creating 1 sales opportunity for every 3.3 meetings secured, all within the first 12 months.
Our relationship with PJC has also grown beyond this initial project. We are now considered a long-term partner and continue to develop their sales messaging, new business approach, and marketing content.
SQLs Booked per Month
Sales Opportunities Created
%