Builder.ai grow its business within the UK & EU markets
E360 Inbound Lead Qualification (20 Days p/m)
Client
Builder.ai is an AI-powered software designed to help build and operate software projects. Its platform and human-assisted AI helps enterprises build, run, and scale their software without requiring technical expertise and any lines of code.
“One of the main reasons why we continue to partner with E360 for our direct Inbound Sales qualification efforts is because they take care of everything, and are consistent and dynamic in their approach to reach or exceed targets”
Situation
Following a successful Series A round in November 2018, raising $29.5m our client turned its attention to the UK and EU markets. Graeme Lipschits was brought in as Head of European Sales to manage and execute the company’s European sales expansion efforts.
With Builders current inbound lead qualification team based primarily in India, Graeme identified the need for a European-based sales partner who could provide UK-based salespeople to manage and support their European inbound lead generation strategy.
E360 Deliverable: Inbound Lead Qualification, UK
Throughout our engagement we have delivered:
● Prospect research and data collection
● Executed the Inbound Lead qualification process
● Online product demonstrations
● Communication between inbound
prospects, internal sales team, and marketing
● Omnichannel outreach, including email, telephone, LinkedIn
● Management of internal CRM
● Prioritisation of allocated tasks and daily campaigns
● Maintaining a relationship with internal sales team
Outcome:
Excelerate360 successfully integrated a dedicated sales development representative in Builder.ai’s existing inbound lead qualification team.
Throughout our two-year partnership, we were responsible for the management and qualification of all European-based inbound leads.
While working with the Builder.ai team, we processed 4723 inbound leads, 167 of which were qualified and resulted in demos completed with potential opportunities.
Our partnership enabled Builder.ai to grow its business within the UK and EU markets with reduced strain on its internal team, helping them achieve business growth more seamlessly.
