Selling to the C-Suite: What Do CEOs Really Want to Hear in Meetings?

Selling to the C-Suite: What Do CEOs Really Want to Hear in Meetings?

by Gavin Page | May 11, 2026 | Sales Consultancy

Successfully selling to the C-suite is one of the biggest challenges you’ll face in B2B sales. Securing a meeting is hard enough, but keeping executives’ attention once you’re in the room is even harder.  Too many sales teams spend valuable time perfecting pitch...
Why You’re Getting Leads but Not Converting Deals

Why You’re Getting Leads but Not Converting Deals

by Gavin Page | Nov 19, 2025 | Lead Generation, Sales Consultancy

The age old marketing vs sales conundrum: you’ve put time and budget into marketing and lead generation, and the campaigns are working, the lead generation team is handing over a healthy pipeline of meetings. But when you look at the final numbers, your sales...
US vs UK B2B Buyers: How to Tailor Sales & Marketing for Maximum Impact

US vs UK B2B Buyers: How to Tailor Sales & Marketing for Maximum Impact

by Liam Huskinson | Sep 24, 2025 | Sales Consultancy

While the US and UK have their similarities, the best practices for sales in these countries differ significantly. So, if you’re a US business selling into the UK, it’s key to understand how things are done over the pond if you want to successfully expand.  In this...
Why Canadian B2B Founders Should Look to the UK to Scale

Why Canadian B2B Founders Should Look to the UK to Scale

by Gavin Page | Sep 17, 2025 | Sales Consultancy

The business relationship between Canada and its largest trading partner, the US, has become strained during the past year, to say the least. This hugely significant trading partnership now faces uncertainty due to tariff threats and volatile trade policies, and for...
Selling into Europe: Why Local Sales People Are Your Competitive Edge in B2B Expansion

Selling into Europe: Why Local Sales People Are Your Competitive Edge in B2B Expansion

by Gavin Page | Sep 5, 2025 | Sales Consultancy

When expanding your B2B business into Europe’s complex landscape of 44 countries and 24 official languages, choosing the right sales approach can make or break your success. In this blog post we’re going to look at the significant value of having local...
How to Be Strategic with Sales During the European Summer Holidays

How to Be Strategic with Sales During the European Summer Holidays

by Liam Huskinson | Jul 23, 2025 | Sales Consultancy

There’s little point doing sales in Europe during the summer holidays because everything shuts down, right? Wrong.  It’s a bit of a misconception that European offices are completely deserted for the entire summer. Things definitely get a lot quieter, but the...
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