How E360 Delivered 66 SQLs for One Beyond
E360 Lead Generation
Client
One Beyond is a multi-award-winning bespoke software development company with offices across the UK, Spain, Romania, and Hungary. Specialising in large-scale digital transformation, team augmentation, and discrete Agile projects, One Beyond delivers world-class custom software solutions using advanced technologies, including Microsoft .NET, Power BI, React, and Node.js.
Target Market: United Kingdom
.● Target Audience: Non-Executive Directors (NEDs) serving on multiple boards.
Situation
One Beyond was looking to increase brand awareness and enhance its presence in the UK market by targeting Non-Executive Directors. These NEDs often serve on multiple boards and wield significant influence, making them an ideal target for One Beyond’s bespoke software solutions.
The company sought to partner with a specialised sales agency capable of driving a bespoke lead generation campaign.They aimed to assess the external agency’s performance without overburdening their internal team, evaluating how effectively the external agency could attract and engage key decision-makers.
Solution
To address One Beyond’s goals, Excelerate360 (E360) implemented a multi-channel lead generation strategy, combining both high-volume cadences and personalised 1-to-1 outreach. This approach delivered excellent engagement with Non-Executive Directors and other key decision-makers, aligning with One Beyond’s Ideal Customer Profile.
E360 Deliverable: E360 Lead Generation
E360’s tailored strategy included:
- Sales Playbook Creation: Customised strategies were built to target the specific personas that One Beyond aimed to engage.
- Targeted Data Set Development: A comprehensive data set of prospects was created to ensure precise outreach.
- Scripts and Templates: Engaging scripts and email templates were crafted to maximise interaction and drive conversions.
- Multi-Channel Engagement: E360’s strategy involved leveraging multiple platforms for outreach, ensuring comprehensive and persistent engagement.
- Dedicated BDRs: Two dedicated Business Development Representatives (BDRs) were assigned to focus on the campaign, ensuring consistency and personalisation in the outreach efforts.
Outcome:
Over the course of a 5-month campaign, Excelerate360 successfully delivered 66 Sales Qualified Leads (SQLs) to One Beyond, averaging 13 SQLs per month into ‘c-level’ personas. These SQLs were achieved through consistent efforts by the two dedicated BDRs, who actively engaged key decision-makers. The multi-channel approach and personalised engagement were instrumental in driving success and exceeding One Beyond’s targets for the campaign..
Month Campaign Duration
Average SQLs per month
SQLs Delivered
Dedicated BDRs
“I have been thoroughly impressed with Excelerate360’s onboarding campaign strategies and lead generation service. Their team’s understanding of our needs, seamless integration, and innovative strategies have consistently delivered high-quality leads, significantly boosting our growth. Excelerate360’s professionalism and expertise make them an invaluable partner, and I would highly recommend them if you are looking for a service that focuses on quality and transparency.”
Conclusion:
Through a strategic and well-executed lead generation campaign, Excelerate360 helped One Beyond significantly increase its market presence within the UK. By delivering 66 SQLs over a 5-month period, E360 demonstrated its ability to drive meaningful business outcomes through a combination of data-driven strategy, personalised outreach, and persistent engagement with high-value decision-makers.