How E360 Generated 188 SQLs for Markforged
E360 Lead Generation
Client
Markforged is a leading provider of industrial 3D printing platforms. They reinvent manufacturing today so that engineers, designers, and manufacturing professionals can build anything they imagine. Their Digital Forge platform combines precise 3D printers, industrial-grade materials (including metals and continuous carbon fiber), and cloud-based software to solve complex manufacturing problems on the factory floor.
Target Market: UK & Europe
.● Target Audience: High-value technical decision-makers.
The Challenge
Markforged needed to scale their outreach to specific, high-value technical decision-makers across the UK and Europe. The goal was to bypass general gatekeepers and engage directly with the individuals responsible for production, maintenance, and engineering budgets.
They required a partner who could not only handle high-volume outreach but also possess the technical understanding to qualify leads based on specific use cases—such as “casting molds for anchors,” “hybrid usage” of OEM parts, and replacing traditional metal tooling with carbon fiber alternatives.
E360 Deliverable: A Multi-channel Outbound Campaign
Excelerate360 deployed a targeted, multi-channel outbound campaign focused on “Engineering Managers,”
“Maintenance Managers,” and “Production Managers”. The strategy leveraged a mix of phone, email, and LinkedIn activities to nurture prospects from initial awareness to booked sales meetings (SQLs).
Target Industries:
- Automotive
- Food & Beverage / Food Production
- Consumer Goods
- General Manufacturing
- Luxury Goods & Jewellery
The Results
The campaign successfully penetrated key accounts, generating a significant pipeline of qualified opportunities. By maintaining a high volume of activity while delivering personalised messaging relevant to 3D printing applications, E360 delivered the following metrics:
- 188 SQLs (Sales Qualified Leads) Booked
- 773 Total Engagements (Conversations and positive interactions)
- 29,255 Total Activities completed across all channels
Outbound Calls
Outbound Emails
LinkedIn Activities
SQLs Generated
Market Insights & Lead Quality
Beyond the numbers, the campaign provided Markforged with critical market intelligence. The E360 team captured detailed qualitative feedback from prospects, allowing for deeper qualification before the handover.
Examples of Qualified Leads Generated:
- Automotive Sector: A lead “already knowledgeable about 3D printing” interested in “applicability for casting molds for anchors”.
- Manufacturing Transition: A prospect “transitioning to a new role in a manufacturing company” who recognized the “potential for small batch production and rapid prototyping”.
- Competitive Intelligence: Identified prospects using competitor machines (e.g., “using 3D printing for prototyping in Paris… asked for more info”) or evaluating costs (“complains about the cost of 3D printers so far… interested in exploring hybrid usage”).
Conclusion
By combining high-volume outreach with intelligent targeting, Excelerate360 helped Markforged identify 188 distinct sales opportunities in a highly technical market. The campaign demonstrated that even in complex industries like additive manufacturing, a well-executed outbound strategy can consistently uncover demand and drive pipeline growth.