Lead Generation service creates a 1 million+ pipeline for Redbridge DTA
E360 Lead Generation (20 Days p/m)
Client
Our client offers debt and treasury advisory and analytics to multinational corporations in North America and Europe.
Meetings secured with:
Superdry, Morgan Sindall Group Plc, Virgin Atlantic Airways, Marston’s and Daniel Swarovski Corporation AG.
Situation
Redbridge required a local UK-based, English-speaking sales development resource who would be responsible for delivering top-of-funnel lead generation activity to secure sales-qualified leads (SQLs).
Our objective was to engage the UK corporate market and support Redbridge’s existing internal business development team based in France. Unique to E360’s services, and one of Redbridge’s main requirements was for the resource and all outbound activity to be recorded in their own CRM environment.
With a relatively small team of staff, mostly in financial analytics or advisory positions, and with the pandemic limiting recruitment options, the E360 lead generation service was the ideal solution to fulfil their ambitions to help expand into the UK markets.
E360 Deliverable: E360 Lead Generation, UK
Throughout our engagement we have delivered:
● Dedicated Sales Development Representative (SDR)
● Activity recorded within the client CRM environment
● Prospect research and data collection
● Marketing content localisation
● Omnichannel outreach, including email, telephone, LinkedIn
● High-level proposition explanation to C-Suite
● Market feedback and penetration
Outcome:
Within our first 6 months (120-day delivery) we secured 70 meetings for Redbridge, of which 54 were sat, with 17 immediate opportunities identified.
This created a £1 million+ opportunity pipeline for Redbridge.
