Category Archives: Start-up

Getting Your Message to the Mainstream

Startups in general fail pretty miserably at one thing – marketing Looking from the outside in, most successful startups really take off because of great technology, timing and/or word of mouth. They almost always succeed in spite of their marketing efforts. From over-the-top launch parties to the infamous 2000 Super Bowl, which featured a staggering…
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Jeff Bezos’ advice for anyone running a business

Jeff Bezos’ brilliant advice for anyone running a business If you want to build a successful, sustainable business, don’t ask yourself what could change in the next ten years that could affect your company. Instead, ask yourself what won’t change, and then put all your energy and effort into those things. That’s the advice of…
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Startup: are you well positioned?

Startup: are you well positioned? Your business idea sounds intuitively very good: it saves time, makes the process digital and potentially also saves money for the customer after paying for your license fees. Making the journey from first product prototype to profitable business is filled with learning, pivots and maybe even sleepless nights. Here are…
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Travel, Retail And Media Are 3 Industries Taking Over The App Store

Travel, Retail And Media Are 3 Industries Taking Over The App Store Editor’s note: Bertrand Schmitt is the co-founder and CEO of App Annie. Mobile apps have come a long way since Apple launched the App Store in 2006, with over 5 million apps available across the leading app stores. While many factors have contributed…
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