Category Archives: Sales

The importance of top of funnel activity in this current environment 

The importance of top of funnel activity in this current environment 
The importance of top of funnel activity - avoid the lockdown impact lasting longer than necessary. The impact of recent months presented business owners with challenges they couldn't predict. For example, pause sales activity and “hunkerdown” or push through to recover lost deals and delayed opportunities. Every business decision is unique, so here we explore…
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Managing a ‘Work From Home’ Inside Sales team in the new normal

Managing a ‘Work From Home’ Inside Sales team in the new normal
Managing a ‘work from home’ inside sales team in the new normal We are lucky that we are a fully ‘cloud’ working environment and our teams have hardware that enables working from home (WFH) - all have laptops for example. Nonetheless, implementing a work from home, across the board environment wasn’t without challenges and we…
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Long Form Content – An Essay

Long Form Content – An Essay
What is long form content and why should I use it? It might seem obvious, but there are many different definitions of what long-form content truly is. Some people consider articles longer than 700 words to be long-form, whereas others think that articles have to be in excess of 1,800 words to be considered long-form.…
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How Dropbox, Airbnb, Groupon And Others Acquired Their First Users

How Dropbox, Airbnb, Groupon And Others Acquired Their First Users
How Dropbox, Airbnb, Groupon And Others Acquired Their First Users A while back I asked whether people would be interested in reading about the stories behind the launches of well-known startups. People seemed to like the idea, so I went ahead and compiled some details on the user acquisition strategies used by a few of…
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