Category Archives: Sales

How Dropbox, Airbnb, Groupon And Others Acquired Their First Users

How Dropbox, Airbnb, Groupon And Others Acquired Their First Users
How Dropbox, Airbnb, Groupon And Others Acquired Their First Users A while back I asked whether people would be interested in reading about the stories behind the launches of well-known startups. People seemed to like the idea, so I went ahead and compiled some details on the user acquisition strategies used by a few of…
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Business Development: From Start-Up to Scale-Up

Business Development: From Start-Up to Scale-Up
Business Development: From Start-Up to Scale-Up Businesses need to develop to survive, and the scenario is nearly always the same. A business is born on the back of a great idea, or on the basis that you will deliver a service better than competing companies. You get off to a flying start, you may even…
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The Difference Between Strategy and Tactics

The Difference Between Strategy and Tactics
The Difference Between Strategy and Tactics I get the feeling that many small business owners consider marketing as nothing more than a tactical endeavor, completely lacking in any semblance of strategic thought. Sun Tzu, perhaps the greatest strategist ever, was a Chinese general and philosopher who lived somewhere around 500BC. His teachings are documented in…
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Getting Your Message to the Mainstream

Getting Your Message to the Mainstream
Startups in general fail pretty miserably at one thing – marketing Looking from the outside in, most successful startups really take off because of great technology, timing and/or word of mouth. They almost always succeed in spite of their marketing efforts. From over-the-top launch parties to the infamous 2000 Super Bowl, which featured a staggering…
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