Category Archives: Retail Tech

Right Content, Right Time, Right Customer

Right Content, Right Time, Right Customer There are many reasons a business needs to invest in content marketing. To get the wheels turning, here are a few examples: Give your brand a voice/personality Lead generation Engage with your audience Encourage upsell opportunities Secure a higher ranking in searches Increase brand awareness Increase traffic and conversions…
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How Dropbox, Airbnb, Groupon And Others Acquired Their First Users

How Dropbox, Airbnb, Groupon And Others Acquired Their First Users A while back I asked whether people would be interested in reading about the stories behind the launches of well-known startups. People seemed to like the idea, so I went ahead and compiled some details on the user acquisition strategies used by a few of…
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Travel, Retail And Media Are 3 Industries Taking Over The App Store

Travel, Retail And Media Are 3 Industries Taking Over The App Store Editor’s note: Bertrand Schmitt is the co-founder and CEO of App Annie. Mobile apps have come a long way since Apple launched the App Store in 2006, with over 5 million apps available across the leading app stores. While many factors have contributed…
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