Category Archives: Retail Tech

Excelerate360 Can Help Launch Your Business

Any founder of a tech start-up will tell you there are three key phases necessary to building and growing a company. Understanding these stages, and the objectives for each, is an important factor in strategy development and decision making. Not understanding the stage you’re currently in is one of the most common reasons tech startups…
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Right Content, Right Time, Right Customer

Right Content, Right Time, Right Customer There are many reasons a business needs to invest in content marketing. To get the wheels turning, here are a few examples: Give your brand a voice/personality Lead generation Engage with your audience Encourage upsell opportunities Secure a higher ranking in searches Increase brand awareness Increase traffic and conversions…
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How Dropbox, Airbnb, Groupon And Others Acquired Their First Users

How Dropbox, Airbnb, Groupon And Others Acquired Their First Users A while back I asked whether people would be interested in reading about the stories behind the launches of well-known startups. People seemed to like the idea, so I went ahead and compiled some details on the user acquisition strategies used by a few of…
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Travel, Retail And Media Are 3 Industries Taking Over The App Store

Travel, Retail And Media Are 3 Industries Taking Over The App Store Editor’s note: Bertrand Schmitt is the co-founder and CEO of App Annie. Mobile apps have come a long way since Apple launched the App Store in 2006, with over 5 million apps available across the leading app stores. While many factors have contributed…
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