Category Archives: Marketing

Long Form Content – An Essay

What is long form content and why should I use it? It might seem obvious, but there are many different definitions of what long-form content truly is. Some people consider articles longer than 700 words to be long-form, whereas others think that articles have to be in excess of 1,800 words to be considered long-form.…
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How Dropbox, Airbnb, Groupon And Others Acquired Their First Users

How Dropbox, Airbnb, Groupon And Others Acquired Their First Users A while back I asked whether people would be interested in reading about the stories behind the launches of well-known startups. People seemed to like the idea, so I went ahead and compiled some details on the user acquisition strategies used by a few of…
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The Difference Between Strategy and Tactics

The Difference Between Strategy and Tactics I get the feeling that many small business owners consider marketing as nothing more than a tactical endeavor, completely lacking in any semblance of strategic thought. Sun Tzu, perhaps the greatest strategist ever, was a Chinese general and philosopher who lived somewhere around 500BC. His teachings are documented in…
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Getting Your Message to the Mainstream

Startups in general fail pretty miserably at one thing – marketing Looking from the outside in, most successful startups really take off because of great technology, timing and/or word of mouth. They almost always succeed in spite of their marketing efforts. From over-the-top launch parties to the infamous 2000 Super Bowl, which featured a staggering…
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