Category Archives: Management

The Difference Between Strategy and Tactics

The Difference Between Strategy and Tactics I get the feeling that many small business owners consider marketing as nothing more than a tactical endeavor, completely lacking in any semblance of strategic thought. Sun Tzu, perhaps the greatest strategist ever, was a Chinese general and philosopher who lived somewhere around 500BC. His teachings are documented in…
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Getting Your Message to the Mainstream

Startups in general fail pretty miserably at one thing – marketing Looking from the outside in, most successful startups really take off because of great technology, timing and/or word of mouth. They almost always succeed in spite of their marketing efforts. From over-the-top launch parties to the infamous 2000 Super Bowl, which featured a staggering…
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Jeff Bezos’ advice for anyone running a business

Jeff Bezos’ brilliant advice for anyone running a business If you want to build a successful, sustainable business, don’t ask yourself what could change in the next ten years that could affect your company. Instead, ask yourself what won’t change, and then put all your energy and effort into those things. That’s the advice of…
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Startup: are you well positioned?

Startup: are you well positioned? Your business idea sounds intuitively very good: it saves time, makes the process digital and potentially also saves money for the customer after paying for your license fees. Making the journey from first product prototype to profitable business is filled with learning, pivots and maybe even sleepless nights. Here are…
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