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Marketing You Can Measure

Marketing You Can Measure Are you able to tie your marketing investments directly to revenue? If your answer is no, my advice is: steer clear. Avoid what you can’t measure. Many startups make the mistake of focusing their marketing on “brand awareness.” Brand awareness is a risky investment — it can be expensive, require a…
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This One Word Is the Key to Sales Success

This One Word Is the Key to Sales Success If I were to choose one word for salespeople and business owners to embrace it would be “consistency." It’s not as exciting or sexy a word as say “aggressiveness” or “innovate,” but it’s a word that can make a huge difference in any long-term relationship you…
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Jeff Bezos’ advice for anyone running a business

Jeff Bezos’ brilliant advice for anyone running a business If you want to build a successful, sustainable business, don’t ask yourself what could change in the next ten years that could affect your company. Instead, ask yourself what won’t change, and then put all your energy and effort into those things. That’s the advice of…
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Startup: are you well positioned?

Startup: are you well positioned? Your business idea sounds intuitively very good: it saves time, makes the process digital and potentially also saves money for the customer after paying for your license fees. Making the journey from first product prototype to profitable business is filled with learning, pivots and maybe even sleepless nights. Here are…
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