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Long Form Content – An Essay

What is long form content and why should I use it? It might seem obvious, but there are many different definitions of what long-form content truly is. Some people consider articles longer than 700 words to be long-form, whereas others think that articles have to be in excess of 1,800 words to be considered long-form.…
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Right Content, Right Time, Right Customer

Right Content, Right Time, Right Customer There are many reasons a business needs to invest in content marketing. To get the wheels turning, here are a few examples: Give your brand a voice/personality Lead generation Engage with your audience Encourage upsell opportunities Secure a higher ranking in searches Increase brand awareness Increase traffic and conversions…
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London retains its crown as Europe’s #1 tech hub despite Brexit

London retains its crown as Europe’s #1 tech hub despite Brexit Record levels of venture capital investment at the start of 2017 has helped London retain its crown as Europe’s number one tech hub for global investors, according to new data from London & Partners, the Mayor of London’s promotional agency. Despite the UK’s decision…
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How Dropbox, Airbnb, Groupon And Others Acquired Their First Users

How Dropbox, Airbnb, Groupon And Others Acquired Their First Users A while back I asked whether people would be interested in reading about the stories behind the launches of well-known startups. People seemed to like the idea, so I went ahead and compiled some details on the user acquisition strategies used by a few of…
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